SCWCC Business Lunch
Program Topic: The Invisible World of Tourism
Discover how tourism in our community affects your bottom line! Join us as subject matter expert, Doug Price, defines the history and economics of tourism in the Pikes Peak region and unveils ways to capitalize on this billion dollar industry. With more than 35 years of leadership experience in sales and professional development, Price will highlight:
- The challenges of attracting a strong labor force
- How to retain that labor force
- The benefits from the visitor industry to your business
President & CEO, Visit Colorado Springs
Price is the leader of Visit Colorado Springs, the official travel and tourism Destination Marketing Organization for Colorado Springs and the Pikes Peak region. Price and his team are responsible for promoting the city and region to leisure travelers as well as meeting and event planners through advertising, online marketing, PR, social media, direct sales and trade shows. Additionally, Price is a recognized public speaker and the author of three books -- License to Sell, a book on "high touch" selling in a "high tech" environment; License to Serve, a how-to guide for creating exceptional customer service, and Change It!, a book on helping people change themselves and others.
Price has served as co-chair of the team that developed and implemented the new brand “Olympic City USA” for the City of Colorado Springs. He is an original member of the City for Champions project and a graduate of Colorado Springs Leadership Institute, Leadership Pikes Peak, US Air War College National Security Forum and US Chamber Institute of Organization Management (IOM). Price currently serves on Boards of Directors of the: Colorado Tourism Office, Colorado Springs Chamber & EDC, Colorado Springs Sports Corp, Regional Leadership Forum, Downtown Partnership, Pikes Peak Lodging Association, Tourism Industry Association of Colorado and Colorado Association of Destination Marketing Organizations. He earned his BS degree in Hospitality Management from Florida International University.
11:00 a.m.- Registration & open networking
Approximate program timeframe:
11:30 a.m. - SCWCC announcements
11:45 a.m. - Luncheon service
12:15 p.m. - Program remarks & featured speaker
1:00 p.m. - Event concludes