AI Lunch and Learns

Topic: Answer Engine Optimization: The Future of Search and How to Stay Visible in the AI Era

The Southern Colorado Women's Chamber of Commerce (SCWCC) is excited to launch Quarterly Virtual Lunch and Learns via Zoom exploring the evolving world of AI and its impact on business, marketing and productivity. Designed for professionals across industries, these interactive sessions will feature expert insights, real-world applications and practical strategies to help you harness the power of AI for growth and efficiency. Whether you're an AI novice or looking to refine your knowledge, these virtual events will provide accessible, relevant, and actionable takeaways to keep you ahead of the curve. Get ready to learn, connect, and innovate!

Search is changing—and fast. As AI-powered "answer engines" like ChatGPT, Perplexity, and Google SGE replace traditional keyword search, businesses must adapt or risk becoming invisible. This engaging session will introduce the rising trend of Answer Engine Optimization (AEO) and explain how it differs from traditional SEO. We’ll dive into how search behavior is shifting, what AI engines prioritize when delivering answers, and most importantly, what your business can do right now to prepare. You’ll walk away with clear strategies to optimize your website, content, and online presence to stay competitive in this new digital landscape. Whether you’re a solopreneur, a marketing professional, or leading a growing company—this talk will demystify AEO and provide a roadmap for future-proof visibility.

Three Takeaways

Understand the AEO Landscape: Learn what Answer Engine Optimization is and how AI-powered search is fundamentally different from traditional SEO.
Optimize for Visibility: Discover practical steps to prepare your website and content for AI-driven discovery—think schema markup, authoritative content, and structured answers.
Future-Ready Strategy: Walk away with future-focused strategies to maintain digital visibility as AI continues to reshape the way consumers search, choose, and engage.